Arper’s Brand Identity, already an award-winning project, has won the esteem also of the most important international design jury, which has awarded Arper company Honourable Mention at the ADI’s Golden Compass.
“Harmony, synthesis, formal rigour, color sense, respect for the environment are the key values in which Arper identifies itself. These values extend from product design to corporate culture, and today affect the entire integrated communication system. The project, developed in collaboration with the agencies 2×4 from New York and Lievore Altherr Molina from Barcelona, includes an evolution in our corporate language and the subsequent graphic identity.
The new language uses Art Nouveau elements, such as Helvetica and Futura fonts, in an audacious and contemporary way, creating a poetic yet informative narrative, about our products and the company itself. The photographs of Scheltens&Abbenes describe the design system, modularity, the different options and the ethos underlying the shapes in each product collection… “
With this reasoning, on May 28 Arper’s Brand Identity has received an Honourable Mention from the XXIII ADI Golden Compass during the awards ceremony held in Milan