Porada is known for its fluid silhouettes and sustainable, traditional craftsmanship. A family-run business, it aspires to create pieces—durable, timeless and effortlessly elegant pieces—that can last for generations.

The brand’s family tree can be traced back to Luigi Allievi, who, along with his brother Egidio and his four sons, established a business making and selling chairs in 1948. Two decades later, Porada was founded, expanding the production to every facet of contemporary furniture design. The fertile surrounds of the Italian landscape provided the raw materials for each artful construction. Alongside wood, pebbled marble, coarse granite and local metals were foraged and transformed by the masters of the atelier. Today, the business is run by Luigi’s descendants who can remember visiting his workshop throughout childhood.

Each piece of Porada furniture is made in Italy with sustainability being carved into every design, from the slice of the sapling down to the plastic-free packaging. “Everything’s born from the love of wood,” explains the brand’s mission statement, highlighting its ability to work in harmony with nature. It continues, “The solid wood [is] worked with the craftsmanship of those who know how to turn a log into a piece of artwork.”

Long before these sustainable processes take place, though, comes visualisation and nowhere is that more obvious than in the company Porada keeps. The brand has worked with some of Italy’s most esteemed designers, each lending their creative bent to the brand’s characteristic tasteful utility, also known as “Porada style”. Tarcisio Colzani, M. Marconato and T. Zappa, and Hans Sandgren Jakobsen are just some of the names to have worked alongside the studio’s maestros, creating modern Italian sofas, dining tables and coffee tables with the ability to become modern classics.